SEO

SEO

SEO Tips
Website content compatible with SEO   Website content compatible with SEO – what does that mean? The quantity, quality and uniqueness of the content on the website has been the subject of considerations for years now among the SEO specialists. This is not surprising, as valuable and truly informative content is one of Google's main ranking factors. The growing importance of content marketing means that more and more companies try to insert interesting, engaging and enticing content for users of their websites. On the other hand, it’s becoming increasingly more difficult to find a genuinely good article nowadays. The Internet is flooded with poor quality, repeatable and less revealing texts because a lot of companies assume it’s fine to get anything out there as long as it’s a long chunk…
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Mobile-first index

Mobile-first index

SEO Tips
Mobile-first index - a few words regarding the planned changes within the search engine Websites and mobile devices are often discussed as a duo across various blogs that are devoted to the industry of internet marketing. Nowadays ‘mobile devices’, such as smartphones or tablets allow fluent and uninterrupted internet browsing, because mobile-optimisation is now a standard. Optimisation significantly reduces the time and effort spent when information is loaded and traversed on these devices. Essentially you should be able to enter a web on your phone and browse the Internet responsively and at anytime. In the end, smart-touch devices are extremely popular, they are comfortable and easy to use; and many customers rely predominantly on these means of browsing. It’s no surprise then that Google plans to introduce a mobile-first index…
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Raise the value of a website

Raise the value of a website

SEO Tips
How to raise the value of a website in the eyes of a user? There’s no doubt that if a website is considered as ‘valuable’ by users, it will also be valued by Google search robots. Google tends to promote and esteem the sites that are appealing to the public, therefore if the general public is satisfied, this will be picked up on by Google itself – it’s the natural cycle of digital marketing; one factor is dependant on another. Therefore the user should be the first thing we consider when designing a website. Of course the background code and optimisation should be written under SEO rules in mind that complement Google algorithm, but the general design/appearance should be attractive and enticing so that the users keep returning and most…
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E-store

E-store

SEO Tips
E-store - how to win customers' trust? Running an online store isn’t an easy task. You have to remember about many things e.g. activities such as constant updates of products and descriptions on the website, assuring efficient delivery options, processing the issues of returns and complaints. And there are many other matters to consider... A correct e-store running should supply you with more customers and retain the old ones. You cannot lose their trust, because they will never return, and perhaps even spread bad word to others. Only, many people wonder: how to win customers' trust? There is no easy solution as to how customers' trust can be won It is said that trust is built up over years and a single mistake can cause all the trust to go…
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Website with errors

Website with errors

SEO Tips
A website with errors and the positioning process   Positioning of a website requires a conduction of integrated activities not only within the website, but also in other places across the network. It is never a stage focused solely on the website, it considers the web as a whole. So a website must fit into that spectrum in order to be rated higher within the search engine results pages. In this post, however, we’ll focus on the website itself and elements that may impede effective positioning. Auditing and optimisation should eliminate all possible errors that emerge within the website, but this is not always the case, especially if the activities aren’t carried out properly. Meanwhile, a website with errors will never occupy the high positions in the search results so…
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A domain under SEO rules

A domain under SEO rules

SEO Tips
A domain under SEO rules - how to find the right one? SEO agencies buy subsequent domains with the aim of carrying out activities on them which aim to promote the target landing site, as a result raising its position in the search engine rankings. It's especially good if the domain used for SEO activities already has its own value, good reputation and history - so choosing the right domain can actually require a lot of analysis. The task isn’t as simple as it seems. A Domain under SEO rules - what to look for before buying? There are a few things to look out for before buying a domain for website positioning. The first of these is the TLD domain ending, i.e. domain.org, domain.eu, domain.com, domain.co.uk - because each…
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Transparent product webpage

Transparent product webpage

SEO Tips
Functional and transparent product webpage in the e-store   Online stores are constantly rising in number, so competition on the Internet (in almost every industry) is too growing at an alarming rate. It’s slowly becoming more and more difficult to attract and retain customers, but nonetheless many stores succeed. Many factors determine the success of the e-store and it’s impossible to gather and list all of these in a short blog post. In fact, each factor can become a separate topic which would make a good article. Today’s post will be entirely focused on the subject of product webpages. In the end, functional and transparent product webpage (learn more from mapimedia.eu) in the e-store can effectively encourage the customer to make purchases – which is why you should know all…
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Internet shopping

Internet shopping

SEO Tips
A good time for internet shopping You do not have to convince anyone about the benefits of shopping online, especially the young generation to whom shopping online is the norm. When we use electronic banking, we save time and often also money. Online shopping is convenient and fast – but the best thing is that you instantly have access to multiple sources (e-stores) that provide a desired product, therefore you have the freedom to browse all options in order to search for the right product and the right price. And above all, you can do it all from the end of your couch. A hoard of online stores Once, Internet users only knew of Amazon or eBay, and all purchases were made either through a landline or using an ancient…
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Displaying prices

Displaying prices

SEO Tips
Displaying prices in an online store - how to do it best? Customers are more likely to return to online stores where all rules are clear and straightforward. This considers the rules regarding making purchases, payments, shipments, as well as returns and complaints. Ideally, it’s best if the prices are also clear and visible. Hiding costs may deter users who initially interested in the offer; they may lose their trust and feel cheated. If the customer adds a product to the basket, he/she should know the whole true value already. Abruptly revealing additional costs that were thus far invisible, especially just before the customer makes a payment is definitely out of place. Thus, the prices should be clear, correct and well exposed. Now, the question remains, how should we proceed…
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Website positioning

Website positioning

SEO Tips
Social media and website positioning   Building and positioning websites, running AdWords campaigns, creating high-quality content and running all sorts of business accounts in social media are just some of the tasks that are performed by SEO and SEM agencies on behalf of various businesses (i.e. their clients). These tasks are carried out by specialists who are qualified in a given field related to business advertising online. Generally, each one of them focuses on their task, although it’s often the case that the final effects result from their cooperation. For example, the graphic designers will need to help of SEO experts who will be able to advise whether the design decisions match the SEO criteria and are suitable for the process of optimisation. These cooperative meshing of ideas and knowledge…
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