We specialise in boosting your rankings naturally in the search engines by optimising your website and by building you consistent quality backlinks. this results in pushing your website to the top of the search results for the keywords you want to rank well for and this in turn brings more traffic to your website and can generate more leads or sales.
Some companies use Pay per click advertising or banner ads to generate traffic for their websites.
Banner ads can help boost traffic but you will be reliant on the banner ads for your traffic and will have a constant payout. And how many of us actually click on banner ads and then make a purchase? Not many of us. Banner ads have their place in online marketing but being top of the search engines is a much better option.
Pay per Click advertising can generate a lot of traffic and can also result in leads or sales but it can be very expensive. the average price per click for Google pay per click advertising is about £1 (sometimes a lot more) and when you consider that you would probably like at least 20 clicks per day for your chosen keyword it will cost you at least £20 a day or £600 a month and that’s just for 1 keyword! You can see how this could easily cost you a lot of money. pay per click has its place with online business but its better suited to a company that’s just been launched or one that’s established and trying to boost brand awareness.
When you consider that banner advertising and pay per click are both costly and a constant expense you will realise that securing high search engine results is the best way to grow your online traffic and reduce your online marketing cost. to find out how we can help you grow your traffic and reduce your online marketing charge you can contact us via our contact page, by email or by telephone.