Website content compatible with SEO
Website content compatible with SEO – what does that mean? The quantity, quality and uniqueness of the content on the website has been the subject of considerations for years now among the SEO specialists. This is not surprising, as valuable and truly informative content is one of Google’s main ranking factors. The growing importance of content marketing means that more and more companies try to insert interesting, engaging and enticing content for users of their websites. On the other hand, it’s becoming increasingly more difficult to find a genuinely good article nowadays. The Internet is flooded with poor quality, repeatable and less revealing texts because a lot of companies assume it’s fine to get anything out there as long as it’s a long chunk of text filled with keywords.
The quality of the content on the website should be taken care alongside website design
Over time, the website gains more and more content. More subpages are added and therefore there’s need for new articles, posts, descriptions etc. This is especially the case for websites where the owner runs a company blog or if the website is an online store (where new products, their descriptions and customer reviews are constantly being added).
It’s important to know that website content compatible with SEO is the way forward – because not only you’ll engage the reader and entice your customer, you’ll also please the search engine bots who will increase your ranking. This doesn’t mean that you should apply this compatibility just to massive articles, because the miniscule elements like tags and headlines also count. All of this should be taken care of before or during the stage of website design, so that the later optimisation of the site for search engine purposes proceeded smoothly and in good accordance.
Website content compatible with SEO : Menu, header, footer, forms
These are small textual content elements. But nonetheless they must be found on every website and webpage. Above all, they make it much easier to navigate through the webpages. You need to bear in mind that a good website is a user-friendly website. So the menu, header and footer should be in the place that general public are accustomed to. In this case, it is not worth to be unique and over-original, because that will fail – going against the norms (e.g. putting the Main Menu button at the bottom of the page) will only create confusion and frustration. The user may have a problem finding these elements so it’s simply pointless. What is worth considering is: appearance, choosing the appropriate font, colours etc. These are the only things you should worry about.
URLs cannot be too complicated and neither too long, because they won’t fit in the browser window. What’s more, a difficult address is harder to remember which is the opposite of what you’re trying to achieve. You should always strive to imbed the name of your website in a customer’s memory so if they’ll want to go back on the website at a later day or recite the URL to a friend they won’t have an issue.
The URL should contain a special keyword, and if it’s the URL of the main website, also the name of the company. These elements are crucial because they will help with SEO and define the website – in the end there’s no need to have a phrase in your web address which does not correspond to your business. So if you take care of selling gardening tools you wouldn’t want to have ‘www.racecars.co.uk’ as your URL. However, something along the lines of ‘www.greentools.co.uk’ works perfectly fine. If you want to make it even better, then ‘www.gardentools.co.uk’ would be the icing on the cake. Lastly, bear in mind that a friendly URL should not contain parameters and variable sessions. Be sure to follow this if you want your website content compatible with SEO
Page titles – title tags
Sometimes it’s much harder to choose a title for a page than to fill it with content. The title should be unique and at the same time contain an important keyword. Unfortunately, the true uniqueness and competitive keywords may be exclusive or simply limited, so working on the title could be a difficult task. But what’s certain is that the title should define well what’s found on the given subpage, although it can’t be too long. And once again. under no circumstances do we copy the same title for several subpages. This will be treated as unnecessary duplication and may harm your website.
Usually the website content compatible with SEO is associated with the main content. The main content is understood to mean all written texts published on the site. It’s about the subpages’ descriptions, the company’s offer, articles, product descriptions and much more. If possible, try to make the content for everything – have as much of it as possible, under the condition that it’s good quality and it isn’t too overwhelming. You want the texts to present themselves naturally, and be used only where they need to be used. As we mentioned above, some people make the terrible mistake of cramming in useless text wherever they can, but that doesn’t work. Google bots appreciate long articles in which keywords are repeated from time to time. The content should be useful in some way for the user – this means informative, providing the reader with info which he previously lacked. It’s about filling that gap which could exist in your customers’ mind. In the end, the only reason they reach out to your texts is to find something out. It’s absolutely the worst feeling if we read something which is useless and redundant. It’s a waste of everyone’s time, and instead of the customer taking something instructive in, he’ll leave disappointed and baffled.
But apart from meaningless waffling, copying text and plagiarising it from other websites is the biggest sin a website owner could commit. Likewise for creation of artificial syntax structures for sole purpose of stuffing them with keywords. You’re cheating the system, and bots will soon pick up on that – not to mention your users. The structure and formatting of texts is also vital. Both search engine robots and users will appreciate paragraphing, use of headings, bolding, underlining or bullet pointing, as well as addition of tables, charts and pictures i.e. anything which will make reading easy and pleasant. The content should also be enriched with references, both internal and external.