How to raise the value of a website in the eyes of a user?
There’s no doubt that if a website is considered as ‘valuable’ by users, it will also be valued by Google search robots. Google tends to promote and esteem the sites that are appealing to the public, therefore if the general public is satisfied, this will be picked up on by Google itself – it’s the natural cycle of digital marketing; one factor is dependant on another. Therefore the user should be the first thing we consider when designing a website. Of course the background code and optimisation should be written under SEO rules in mind that complement Google algorithm, but the general design/appearance should be attractive and enticing so that the users keep returning and most of all help you with boosting your website’s profile. One of the most important things to consider is the content. It should be: unique, useful, high in quality and presented in an interesting way – these are the elements that raise the overall value of a site.
Elements that increase the value of a website
In other words: functions, buttons, graphics and user-friendly additions. We’re talking about elements that make it generally easier for the casual visitor to browse the site and subsequent subpages and search for the desired information, product or service.
The logo should be located in a prominent place
The brand’s trademark must be located in such a place that the user can not mistake it for any other inscription or graphic. It should stand out and be always visible, no matter what subpage the user is browsing. Usually, the logo is placed in the upper left or right corner of the screen – this depends on preference and general design of the website. Nonetheless, that’s more or less where we should keep it if we desire the user to remember the name of the brand well. Besides, the logo in the top corner of each page allows the user to click and instantly return to the main home page. It’s a very efficient and useful solution that all users will appreciate. If it’s omitted it might frustrate the visitor, who has gotten used to this concept during his/her history of browsing the web.
Menu button at the top of the page
How extensive the menu will be depends entirely on how extensive the whole website is. It also highly depends on how the website owner wants the information to be presented. The menu should be legible, comprehensive and coherent. Navigation should also be intuitive and simple. It really isn’t worth combining and moving the menu item to a different place of the webpage, because the top position is a standard that people get used to – eliminating that may cause confusion and frustration. Users have become accustomed to such a browsing system, and we create the website to please not repel.
Adaptation and optimisation to mobile devices
More and more the website owners build a mobile-responsive website rather than sticking with the original that’s compatible for all devices. Nowadays, with the smartphone growth and advancement, mobiles are used almost as often as other electronic devices e.g. laptops or computers. So mobile-responsivity in this day and age is crucial – if it isn’t taken care of you may as well say goodbye to majority of your customers if you don’t want to such thing to happen you should contact with specialsit regarding responsive design for example mapimedia marketing agency.
The generic and standard websites tend to have issues with being responsive on mobiles, besides they are uncomfortable and a chore to use on touch-pads. So a receptive, functional display is key. The website must be quick, the buttons larger, the icons need to be active. Responsiveness is gradually becoming a requirement, a norm. The use of smartphones, even among the older generations is now a standard so you need to comply to these trends.
An uncomplicated and noncomplex construction
A website can often be overloaded with vast and unnecessary elements. As a result, it loses transparency and ceases to be user-friendly. Remember that the first impression is the most important, that’s why a website cannot appear poor, disorganised or glitchy. An uncomplicated, modern, responsive construction and clear layout are exactly what the potential customer/visitor expects, and this is what will grant them a positive impression.
Social media icons
Today’s companies, in addition to composing their website, also have accounts (profiles) in social media. This aids them in advertising and distribution of their brand name online, allowing them to become more visible and noticed. Besides, social media portals are essentially the present and the future, and internet users visit Facebook or Twitter for guidance as much as they visit Google, so without a social-portal it may seem that your company is hiding still in the dark ages!
Facebook has been in the leading position in the UK when it comes to socials, but advertisers are also eager to use other known and useful portals: Instagram, Twitter, LinkedIn etc. Those are especially good for customer-company contact and communication. Therefore the more profiles, the more activity and updates, the more trusted your company will be! But remember that if the company is constantly active in social media, it should implement the social media icons on their website, so after they’re clicked on, the user will be automatically transferred to the fan page if he/she wishes to do so.