A domain under SEO rules – how to find the right one?
SEO agencies buy subsequent domains with the aim of carrying out activities on them which aim to promote the target landing site, as a result raising its position in the search engine rankings. It’s especially good if the domain used for SEO activities already has its own value, good reputation and history – so choosing the right domain can actually require a lot of analysis. The task isn’t as simple as it seems.
A Domain under SEO rules – what to look for before buying?
There are a few things to look out for before buying a domain for website positioning. The first of these is the TLD domain ending, i.e. domain.org, domain.eu, domain.com, domain.co.uk – because each one has a different meaning and value. For example, if the site will be positioned in Polish, it is worth choosing the domain with the .pl extension (for more unsponsored and sponsored top-level domains, see here).
Another issue is the occurrence of the keyword in the domain name – bear in mind that sometimes it is worth to buy the one which will fit even the most difficult key phrases. The names of some domains are written together, others are joined with a separator [-]. Google looks favourably at domains that are written in the former format. Moreover, it is easier to remember such domain and the user isn’t confused as to where the hyphen should be inserted, so such domains are also a good benefit for the website visitors, not just the search engine. For the same reason, therefore, the domain name as a whole shouldn’t be too long, nor include unusual words or strange characters.
History, age and incoming links
A domain under SEO rules shouldn’t be too young either – it is better to choose one with a longer (and good) history and a certain number of good quality incoming links. Though the research stage here is vital, because you don’t want to opt for a domain which is old (thus more beneficial) yet has a lot of technical issues which may bring more harm than good. The domain spammed with links and bad history will not be easy to position and removing large amounts of spam links will become unprofitable, time consuming and wasteful. In order to avoid such a unwanted situation, you should check thoroughly a couple of factors before your purchase, namely: it’s age, history and links of the given domain, among others. So, be sure to look out for the date of the first registration, check the history and fate of the domain in the Web Archive and with the use of other specialised tools investigate links to the website.
Where to find a domain to purchase?
There are several sites that allow purchase of reliable domains. For example, if you’re expanding your business to Eastern Europe then have a browse through AfterMarket.pl – the website advertises itself as one of the largest Internet domain purchase places in Poland. But of course, if you’re using the service then the road does not end here with the purchase – you also have to register it or sell it onwards yourself. Searching for a domain under SEO rules will be possible after you’ve created an account. All expiring domains are segregated by various categories and can be found in the “Catch” tab. The right SEO domain can also be found by entering a specific keyword. If you are interested in several domains, you can start checking them out. AfterMarket.pl also provides vital data e.g. info on domain site, Alexa ranking or the date of the first indexation.
How do you choose the domain with the best parameters?
When choosing the best domains under SEO rules, you’ll need to use a number of tools that have been created especially for this purpose, for example: Clusteric Search Auditor. The tool approximates the domain history and allows you to assess its quality (browsing info on statistics from social networking sites, spam, number of backlinks, etc.). Other worthy tools are: Majesticseo and Ahrefs – both will help you check and evaluate linking to the domain, the frequency of adding and changing links, and their origin. The data obtained should be analysed very carefully, in order to avoid any risks and exclude domains with bad quality links. Only after such thorough sifting, a selection and verification, we will gain enough confidence to choose a domain which will work perfectly under SEO rules.
Lastly, keep in mind that this selection process is far more complicated than it seems, and thorough understanding of SEO is preferable. If you haven’t got time, or you doubt your domain choice or your knowledge in this field, then feel free to task a professional SEO agency with the selection of the domain. It’s almost guaranteed that they’ll carry out the job with far more preciseness and expertise. Therefore, you’ll be certain that you’ve saved some valuable time and stress, but above all you’ll be able to sleep safe, sure that specialists have taken care of the job for you.