Customers abandoning the basket

Customers abandoning the basket

SEO Tips
Customers abandoning the basket - how to fight this phenomenon?   For sure, every owner of an online store has encountered a situation during which the customer is interested in a purchase of an item, therefore adds the product to the basket, but the transaction is never finalised. However, this phenomenon of purchase-cancelling can be reduced. For example, by ensuring the smooth operation of the transaction process – there are many other solutions to this problem. There’s no denying that the struggle against customers abandoning the basket can affect the increase in sales and profits of many businesses around, so read on to find out how to tackle this negative effect. Abandoning the basket - how to limit or reduce the number of forsaken baskets? Do not hide the actual/true…
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Positioning multilingual websites

Positioning multilingual websites

SEO Tips
How does the process of positioning multilingual websites work? The article regarding positioning of websites and business benefits resulting from the process has already appeared on this blog relatively recently. However, the article does not address a very important topic, which is the process of positioning multilingual websites. More and more multilingual websites are appearing on the web, and this custom is becoming ever more popular, even if companies don’t have any dealings outside of the UK. This is probably due to several factors: Firstly, UK is a multicultural society, therefore applying the language to non-native speakers is a plus. Those that can’t or can barely communicate in English gain extra trust and satisfaction with a company that offers them services in their own language. Secondly, expansion and globalisation of…
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SeoStation – the support for SEO agencies

SeoStation – the support for SEO agencies

SEO Tips
What is SeoStation? SeoStation is a tool created especially for SEO agencies and other individual specialists in the field of hosting. It intends to monitor the work of SEO agencies – in other words, present the effects of website positioning; inform about any changes in the ranking, backlinks and traffic received etc. It’s essentially a tool which outlines all the progress of the work being done on website positioning. In addition, the tool aims to facilitate cooperation with a client. The options of billing and reports have been introduced that can be made available to customers through access to special accounts. That way your customers always gain a direct update on the progress/efforts that have been made in order to raise the positioning of their website. What exact facilitation does…
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Promotional extension

Promotional extension

SEO Tips
Promotional extension – i.e. what's new in Google AdWords? The new functionality of the Google AdWords advertising system has been used by foreign advertisers for quite a while now. Recently, the promotional extension has also been used across various UK AdWords accounts. As with the standard AdWords, the new function intends to support the work of marketers and attract users who are potentially interested in a specific offer. It also allows the user to immediately observe the amount that is discounted for a specific product. Where does the AdWords promotional extension appear? The promotional extension can be displayed both on the screens of mobile/touch-pad devices and traditional computer/laptop desktops. The extension is visible at the bottom of the AdWords text and exposed in such way to attract the attention of…
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Social media platforms

Social media platforms

Other Tips
The most popular social media platforms around the world It’s fairly difficult to imagine functioning in the network without regular participation in social media; nowadays literally everyone is present in one way or another on social media – it’s addictive and a part of our lives. These days if your profile doesn’t exist online in one form or another then you might be called ‘ancient’ or ‘unfashionable’ by the younger generations to whom a public online profile is a norm, a standard! And social medias aren’t just used by individual users, but also by various companies, the large and the small ones. In fact social media somewhat replaces normal human relations; after all, many prefer to communicate via written means rather than face-to-face or over-the-phone chat. It’s easier, pleasant and…
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Cannibalisation of keywords

Cannibalisation of keywords

SEO Tips
What is a cannibalisation of keywords and why should we avoid it? Cannibalisation of keywords can make it difficult for a website to reach higher positions in search engine rankings. This phenomenon (although unfortunately quite frequent), does not yield positive associations for the employees who work in the Internet marketing industry or even common people (likely because the strange jargon ‘cannibalisation’). What things are referred to as ‘cannibalised keywords’? In the simplest terms, cannibalisation of keywords refers to a situation during which several subpages of the main website are positioned under the same key phrase. But positioning multiple subpages under identical keywords leads to a situation during which search engine robots are confused about which subpage is more important and some are prioritised over others. This means that none of…
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Position a website – how much it cost?

Position a website – how much it cost?

SEO Tips
How much does it cost to position a website? There are countless articles existing on the web regarding the positioning of websites. The Google ranking factors and ‘ways to quickly position the site’ are written by both experienced SEO specialists and those who want to share simple shortcuts (i.e. Black Hat SEO). We should strongly omit illegal practices and avoid all shortcuts. Let's focus on the traditional positioning of the site, which can be a time-consuming, yet satisfying/gratifying process, with permanent effects. But customers interested in working with a trusted SEO agency always ask the basic question - how much does the website positioning cost? How much does it cost to position? - the answer is not universal It much depends on the nature of the site that is being…
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The quality of content on a website

The quality of content on a website

SEO Tips
The quality of content on a website - how does Google evaluate the value of texts?   With the growing importance of content marketing comes the quality of content i.e. entries that are being regularly posted on websites. The owners of online services should be able to meet the needs and expectations of internet users and supply them with invaluable, useful texts that are informative and coherent. They should never be written in a cursory manner, nor should they be obvious and dull because that may frustrate the reader who dedicates his/her time to read through an entry. Rather, good quality content should be able to teach something new and always provide intelligible info. Unfortunately, more and more often we observe poor writing online and frequent copying/reproduction of articles or…
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Product photography

Product photography

Other Tips
Product photography - images located in the online store   Online stores are often governed by their own laws. The competition online (regardless of the industry), is growing rapidly, so there is never a shortage of ideas on how new customers should be attracted. In order to provide competitive service/s however, not only your prices, but also the quality of service/products that vital. Though in order to sell them efficiently and successfully, even that may not be enough. So, a good description and quality photos are crucial – they will highlight your products/services from all perspectives and hopefully boost the chances of their sale. But the question remains, what actually makes an image decent in the online store, what are the boundaries/expectations and how is the product photography developing? Photos…
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A company profile on Facebook

A company profile on Facebook

Socialmedia
A company profile on Facebook and its security Although not everyone is aware of this, we are not completely anonymous on the web. But is our data safe? Personal data that we use to register on forums, on social medias or on bank websites should be safe (at least in most cases). The owners of these websites take a lot of care to bestow us with this safety. Some are often legally obliged to make sure your data is protected. But in spite of this we should take a few precautions ourselves. Firstly, logins and passwords must be well guarded. This applies not only to private users but also to companies – especially to companies! After all, its often the case that access to a fanpage is permitted to too…
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