Social media and website positioning
Building and positioning websites, running AdWords campaigns, creating high-quality content and running all sorts of business accounts in social media are just some of the tasks that are performed by SEO and SEM agencies on behalf of various businesses (i.e. their clients). These tasks are carried out by specialists who are qualified in a given field related to business advertising online. Generally, each one of them focuses on their task, although it’s often the case that the final effects result from their cooperation. For example, the graphic designers will need to help of SEO experts who will be able to advise whether the design decisions match the SEO criteria and are suitable for the process of optimisation. These cooperative meshing of ideas and knowledge is precisely what produces a successful website.
Likewise, those involved in the creation of texts, running of blogs and social media accounts have to request the help of those who position websites, as they will know which keywords/phrases will need to be included in the content posted online. Social media itself has been a big part of website positioning for many years now, and thousands of articles across various blogs devoted to the field of e-marketing and social media have been written in the past 10 years. That’s because social media’s change, and the people need to know how to adapt to the recent development and evolution of these platforms. To be successful at running social media accounts you need to be fluent in the most contemporary language of that field, especially because social media and website positioning have more in common now than ever.
Positioning of websites has ceased to be the main task of the SEO agencies
SEO agencies, as the name suggests, used to deal exclusively with the conduct of SEO activities, or at least it was their main priority and focus. However, at present, the AdWords advertising system has become so popular and effective that it’s become highly competitive for traditional SEO website positioning. This is why many SEO agencies began to adapt AdWords as a technique of e-commerce – sooner or later they came to a conclusion that combining both methods of business promotion creates the best possible results. Good example of such agencie is MapiMedia
A great importance of e-promotion is also attributed to the active presence of companies in social media. After all, social media in this day and age is the norm for most people. Facebook has billions of online users, as does Instagram, Twitter, Tumblr, Snapchat and Pintrest where roughly half a billion active users reside per month. Even older generations of people begin to appear on social medias, so it’s vital that your business is up there too for everyone to see! But first we should analyse whether social medias have a big influence on website positioning. Read below to find out some details:
Social media and website positioning – do they both depend on each other?
Links with the nofollow or dofollow attribute?
As we’ve already established, social media influences the effects of website positioning, but it is not a direct influence. It’s not like publishing posts on Facebook and placing links to the landing page will instantly change the position of this page. Of course, linking is very important, but in the case of Facebook we only get links with the nofollow attribute. But what’s that about? How do social media’s indirectly influence website positioning?
Dissemination of brand awareness
Activity in social media contributes to the dissemination of awareness about the brand – it engages users and allows you to build solid relationships with them. The more engaged users, the greater the chance that they will visit the target website and consider the services/products or content published there as useful. For example, the more likes you have on Facebook, the more chances that larger audience will discover your posts that direct the users to your website content. Same with shares, the more people share it the more people will discover that your business exists! And this leads to usability of the website’s features and general activity on its sub-pages. And this is what allows the website to gain high positions in Google ranking. So in essence, by having your business profile spread across various social media platforms, you’re spreading awareness about your business, which leads people to your website. Then all actions that are undergone on your website lead to increase of your website rating in Google, and thus higher page position of your website. It’s therefore fair to say that social media and website positioning coexist with each other perfectly.
Discussions on internet forums and blog articles
User discussions in social media that have been launched by the community may be carried on across various forums, blogs and articles. For example, if a hairdressing business exposes its new dyeing offer on Facebook, and a visitor notices this offer, she may ask what the benefits and negatives of this treatment are in the comment section. Then the admin of the page can send her off to an article posted on one of the company blogs which (if well written and informative) will hopefully entice her to using the services of the company. Your main target website will also be linked thanks to the dofollow attribute. In other words, the aim of social media channels and blog/forums is also to tip the customer over the edge of uncertainty and persuade them to choose your product.
Social media and website positioning are therefore areas of e-commerce which perfectly complement each other, and the methods can be weaved together to create a successful campaign. However, in order to achieve the most success, we need to remember that all main social media activities (like posts) have to be carried out regularly and in a thoughtful manner. At least twice per week will do the job. When it comes to time, we suggest roughly between 1pm-4pm on Wednesdays, Thursdays and Fridays. Weekends also work well but sometimes the response rate and user activity levels can be really low, depending on weather, events and other circumstances. Which is why it’s probably the safest bet to opt for the weekdays. Content will vary for every business, but one thing is certain: it should be alluring and enticing. Evidence of the good work your company carries away is of utmost importance. In the end, people come to like your fanpage because they’re interested in your goods or services, and they might need evidence of your good work to fall to persuasion.
And remember, the more popular a fanpage becomes, the greater the chance for a systematic increase in the number of users on the company’s website, and thus increase of your sales. If this is what you’re after then don’t hesitate and take care of your social media accounts. You may also employ special agencies to do it for you. It matters not, as long as it is done regularly!