Website positioning

Website positioning

SEO Tips
Social media and website positioning   Building and positioning websites, running AdWords campaigns, creating high-quality content and running all sorts of business accounts in social media are just some of the tasks that are performed by SEO and SEM agencies on behalf of various businesses (i.e. their clients). These tasks are carried out by specialists who are qualified in a given field related to business advertising online. Generally, each one of them focuses on their task, although it’s often the case that the final effects result from their cooperation. For example, the graphic designers will need to help of SEO experts who will be able to advise whether the design decisions match the SEO criteria and are suitable for the process of optimisation. These cooperative meshing of ideas and knowledge…
Read More
AdWords responsive ads

AdWords responsive ads

SEO Tips
AdWords responsive ads – the advantages Setting up AdWords campaigns, along with the standard positioning of websites, is one of the most basic services provided by SEO agencies. Google AdWords advertising is a very popular advertising solution that allows your product/service to quickly reach the top of search results. The best solution for a company is, of course, the simultaneous use of AdWords advertising and conducting SEO activities. Both fields have been covered many times on this blog (see here). These days, the most common format is that of AdWords responsive ads - a format introduced by Google back in 2016. What are AdWords responsive ads? Google guarantees that the responsive ads offer more options than traditional forms, but their configuration is actually very simple. Basically, the format was created…
Read More
Search for a product

Search for a product

SEO Tips
How to facilitate the search for a product in an online store? Many factors can determine the success of an online business. When it comes to online stores, both the offered range, prices, speed of delivery, descriptions, photos of products, service quality and the appearance of the website are vital elements. Individual features on the e-shop website must consistently interact with each other, and not only they need to have a nice appearance, they must also fulfil their functions. One of the main such elements is the abovementioned search bar. But what can be done to make the search for a product in an online store run smoothly? Why is the search bar an obligatory element of an online store? Most customers search for products without using a search bar,…
Read More