Positioning multilingual websites

Positioning multilingual websites

SEO Tips
How does the process of positioning multilingual websites work? The article regarding positioning of websites and business benefits resulting from the process has already appeared on this blog relatively recently. However, the article does not address a very important topic, which is the process of positioning multilingual websites. More and more multilingual websites are appearing on the web, and this custom is becoming ever more popular, even if companies don’t have any dealings outside of the UK. This is probably due to several factors: Firstly, UK is a multicultural society, therefore applying the language to non-native speakers is a plus. Those that can’t or can barely communicate in English gain extra trust and satisfaction with a company that offers them services in their own language. Secondly, expansion and globalisation of…
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SeoStation – the support for SEO agencies

SeoStation – the support for SEO agencies

SEO Tips
What is SeoStation? SeoStation is a tool created especially for SEO agencies and other individual specialists in the field of hosting. It intends to monitor the work of SEO agencies – in other words, present the effects of website positioning; inform about any changes in the ranking, backlinks and traffic received etc. It’s essentially a tool which outlines all the progress of the work being done on website positioning. In addition, the tool aims to facilitate cooperation with a client. The options of billing and reports have been introduced that can be made available to customers through access to special accounts. That way your customers always gain a direct update on the progress/efforts that have been made in order to raise the positioning of their website. What exact facilitation does…
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Promotional extension

Promotional extension

SEO Tips
Promotional extension – i.e. what's new in Google AdWords? The new functionality of the Google AdWords advertising system has been used by foreign advertisers for quite a while now. Recently, the promotional extension has also been used across various UK AdWords accounts. As with the standard AdWords, the new function intends to support the work of marketers and attract users who are potentially interested in a specific offer. It also allows the user to immediately observe the amount that is discounted for a specific product. Where does the AdWords promotional extension appear? The promotional extension can be displayed both on the screens of mobile/touch-pad devices and traditional computer/laptop desktops. The extension is visible at the bottom of the AdWords text and exposed in such way to attract the attention of…
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