Social media platforms

Social media platforms

Other Tips
The most popular social media platforms around the world It’s fairly difficult to imagine functioning in the network without regular participation in social media; nowadays literally everyone is present in one way or another on social media – it’s addictive and a part of our lives. These days if your profile doesn’t exist online in one form or another then you might be called ‘ancient’ or ‘unfashionable’ by the younger generations to whom a public online profile is a norm, a standard! And social medias aren’t just used by individual users, but also by various companies, the large and the small ones. In fact social media somewhat replaces normal human relations; after all, many prefer to communicate via written means rather than face-to-face or over-the-phone chat. It’s easier, pleasant and…
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Cannibalisation of keywords

Cannibalisation of keywords

SEO Tips
What is a cannibalisation of keywords and why should we avoid it? Cannibalisation of keywords can make it difficult for a website to reach higher positions in search engine rankings. This phenomenon (although unfortunately quite frequent), does not yield positive associations for the employees who work in the Internet marketing industry or even common people (likely because the strange jargon ‘cannibalisation’). What things are referred to as ‘cannibalised keywords’? In the simplest terms, cannibalisation of keywords refers to a situation during which several subpages of the main website are positioned under the same key phrase. But positioning multiple subpages under identical keywords leads to a situation during which search engine robots are confused about which subpage is more important and some are prioritised over others. This means that none of…
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