Product photography – images located in the online store
Online stores are often governed by their own laws. The competition online (regardless of the industry), is growing rapidly, so there is never a shortage of ideas on how new customers should be attracted. In order to provide competitive service/s however, not only your prices, but also the quality of service/products that vital. Though in order to sell them efficiently and successfully, even that may not be enough. So, a good description and quality photos are crucial – they will highlight your products/services from all perspectives and hopefully boost the chances of their sale. But the question remains, what actually makes an image decent in the online store, what are the boundaries/expectations and how is the product photography developing?
Photos of products in the online store – the basics
It’s confirmed that it’s actually favourable if each product is accompanied by an original description and a good quality image. ‘Good quality’ is understood as an image with the appropriate size, resolution and colour. Think of this: have you ever opened an online image and it was crystal clear, crisp, comprehensible and it was launched quickly in the correct resolution of your screen? If so then this is the quality you should aim for. Remember that your image cannot be blurred, inaccurate or worst of all non-responsive.
Product photography is very specific: the uploaded picture cannot be abstract either. Don’t be too fancy or unique with the picture taking. They must be simple, but at the same time fully reflect how the item presents itself and looks in reality. Ideally, it’s best if the customer can view it from every side and angle to inspect all the details. This means that each product should have several photos attached, that the customer can browse through and make his/her decision based on that. Of course, we should select the best front photo of the product as the main image, outlining the whole product. It’s also preferable if the pictures of all products are made in a similar fashion. I.e. consider the similar lighting, the same seamless background and the same distance from the lens. Only then your images will look professional and stylish. In fact, you can inspire yourself with many mainstream companies, who adopt this style in their e-stores. Bear in mind that when posting a ready photo, the product name, catalogue number or price should always be clustered adjacently in the same place.
Product photography – the lighting
Product images can be successfully taken in daylight, but if this is done, you’ll have to remember a few things. The first thing is to choose a place where the product will be well lit and exposed, but not necessarily placed in full, sharp light. Sharp light produces unclearness and highly visible shadows, which we would preferably like to avoid. Product photography should therefore be taken in the early morning or late afternoon. Then the light is strong but not too overwhelming and sharp.
The best days to use your photographic skills are also on cloudy, yet sunny weather. If we intend to photograph a lot of items and know that it will take us at least a couple of hours, it’s better to divide the workload into several days, and take pictures at roughly the same time throughout the days, rather than photographing during various hours of the day, especially if it concerns the same product. Pictures taken in a singly day, at different hours, e.g. in the morning and at noon, may look completely different due to extreme change in lighting. Take this into consideration because a lot of customers may be confused by the pictures i.e. they may even question whether it is the same product. After all, lighting has a big impact on perceptiveness.
If we run a large online store and frequently photograph new products to publish online, it is worth investing in professional lamps and a good setting, thanks to which product photography will become easier and far more flexible. Photographic lamps allow you to take pictures at any time, regardless of the weather conditions and the time of the day. With this setup it’ll be us who decide on the intensity of light. Thanks to the use of several lamps, we can illuminate the product from several sides, thereby highlighting all its features.
One lamp is usually not enough, especially when we take pictures in the evening or even at night, with no help from natural light. They should also be evenly spread out for best effects, from all sides so that no shadows emerge. In addition to lamps, it is worth investing in a blend that reflects the lamp’s light – the reflected light illuminates the product at a greater rate and the overall effect is even better when digital images are concerned.
If you want to learn more about product photography read this great tutorial.