A company profile on Facebook and its security
Although not everyone is aware of this, we are not completely anonymous on the web. But is our data safe? Personal data that we use to register on forums, on social medias or on bank websites should be safe (at least in most cases). The owners of these websites take a lot of care to bestow us with this safety. Some are often legally obliged to make sure your data is protected. But in spite of this we should take a few precautions ourselves. Firstly, logins and passwords must be well guarded. This applies not only to private users but also to companies – especially to companies! After all, its often the case that access to a fanpage is permitted to too many people, and vital data can easily escape to unwanted hands. Meanwhile, a company profile on Facebook is nowadays one of the most important forms of advertising. So extra care an caution should be taken.
Why should a company profile on Facebook be used?
When it comes to social media in this day and age, a business always has to exist on it. Facebook has now become so popular that it currently looks bad on the company if it doesn’t have a profile. People may question whether the company is real and genuine, especially if it’s a large business. A fanpage allows you to conduct various marketing activities – promoting products/services, informing about events, promoting blog entries, as well as live communicating with other users who may have vast questions and queries. Facebook is also a good source of review feedback – people often reach out to the profile to write what they think of the company and services/products they provide.
But is everyone suitable for running fanapge? Theoretically, it’s not difficult to operate one, but there’s actually a lot of theory behind this job. Firstly, the advertisement should be directed to the appropriate target group. Secondly, a person needs to know how to write. Not everyone has the capabilities to compose brilliant, enticing posts and create specialised graphics. But writing, publishing and good communication skills aren’t the only characteristics a social media expert needs to master. There are multiple little tasks and activities that shape the social management job. For this reason, many companies decide to hire a social media specialist who will take care of all the valuable tasks. This won’t only save you time, but you’ll also have a guarantee that the process is undergone professionally and effectively. Such a person can either independently run a company profile on Facebook or share it with other workers of the company who can also contribute to the campaign.
Who should have access to the fanpage?
First of all, a company profile should be connected to a private account of the user, so a person who does not have an account on Facebook won’t be able to run a fanpage. Having your account attached means that the person can be very mobile with the use of the page, with no restrictions and possibility to be active and updated 24/7. It also means that every activity undergone on the fanpage is recorded with the name of the person who performed such activity.
Sometimes the business owner is sceptical about his presence on social media, and he/she do not desire to meddle too much. Therefore they can ask his employees to help him run the page. They will all have a flexible access to the account. And what if the employee resigns from work or gets fired? What then? This can be a bit of a problem, because the owner cannot in any way control what is happening on his company’s fanpage. Therefore, it’s always advised that the owner also has access to the page, even if his/her presence there is limited.
Do not completely disconnect yourself from the activities carried out on Facebook either, as sometimes a time may come where you will have to be independently responsible for it. The main administrator of the fanpage should always be the owner, who initially sets up the fanpage in the first place. Only as an administrator he can authorise other people to run a fanpage, and if necessary remove people from the access list.
Types of rights granted to employees
The administrator can entrust the role of the administrator to other people. However, this shouldn’t be overdone unless the trust is solid and complete, because it is the highest type of entitlement. Such person can do literally everything on the company profile. That is why it is worth approaching this role with caution, and you should always think twice before making someone an editor, moderator or above all administrator. The editor has administrator-like rights, but can’t change settings and grant permissions. The moderator, in turn, will not publish any content, but may conduct conversations with clients, respond to comments or start advertising. In addition, Facebook allows you to create a role of an advertiser who can run an ad and research its effectiveness, and even an analyst who can be responsible solely for analysing statistical data. There are quite a few possibilities when it comes to fanpages – this means that running one is a vital and essential part of modern advertising, so each company should have it run with utmost professionalism, passion and dedication. If you are looking for a company that will creat your facebook profile visit this website.