The readability of the blog

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What can affect the readability of the blog?

There is no doubt that blogging helps to increase the sales of the company, and appearance of the entries either on the main website or any other subpage is very beneficial. But running a blog also comes with a number of other business-related advantages. To find out more keep reading, as it’s all explored further in this article. The question remains: what should we do to increase the number of blog readers and boost their interest? Also, what affects the readability of the blog?

Why should you create blogs?

Blogs are created for various reasons. Some treat them as a form of pleasure-writing i.e. like a diary or journal. Others treat blogs as a place to help them develop their passions and interests and spread them with the rest of the world. Blogs can also provide income (see here), but to execute this you’ll need a large following, and a frequent group of committed readers. Blogs are also helpful when hosting a business online, and positioning the website in search engines. This is because each new blog entry essentially becomes a new promotional subpage for the website with rich and valuable content. However, the most important factor is that blog articles can be very popular, as evidenced by the number of visitors, the vast number of comments/discussions below each entry and the number of social media shares.

Readability of the blog – what affects it?

Blog topics and regularity of entries

A blog can be conducted on any subject, although not every topic is equally popular and timeless. But there’s a mass of people out there who work in various industries and have various interests and hobbies, which is why every blog can be completely unique – a story told individually and uniquely by each person with different experiences and reflections. If such blog is skilfully run, it has a chance to gain a mass of readers. But what does it mean to ‘skilfully run/lead a blog’? First secret is this: regularity. This means that posts should appear with the same frequency, without (weekly or monthly) gaps or breaks. They should be organised and preferably appear on the blog on the same day, at least once per week. This is why passion, creativity and time are required to successfully run a blog, otherwise one might struggle to keep it going.

Length and quality of blog entries

Entries shouldn’t be too long, because there aren’t many people willing to read pages and pages of advice on how to ‘successfully improve your oral speaking’. They have visited your blog for a simple reason, they usually seek fast and simple advice. Otherwise they would have reached out for a complex book. Right? Though the blog entries cannot be too short either, because they will create the impression of being too casual and uninformative. Of course depending on the topic and context this may be fine e.g. if the blog is written in a diary format. So in general, a right balance between the length of the text should be found with accordance to topic and context.

Bear in mind that valuable content can’t be described in a few short notes either. If you want your writing to be constructive, profound and rich, you need to dedicate a bit more time and effort to make it stand out. The entries rated as ‘very good’ or even ‘excellent’ usually consist of at least 2,500 characters. So we could assume that this is regarded as the standard (this limit is also important for search engine robots). If the issue is very complex, it is better to announce the continuation of the topic in subsequent articles e.g. ‘All about cooking in Japan PT.2’. This creates a sense of anticipation and will encourage the reader to come back. A good analogy could be made to good TV shows that leave you on a cliff-hanger, so you can come back for more later. Feel free to do the same, by teasing what the ‘PT.2’ will consist of in the previous article.

It’s also vital that if you announce to do something, keep our word otherwise the readers will be filled with distrust and may decide to abandon your blog.

Style of expression – phrases for the reader

The blogger’s style of expression also can influence the readability of the blog. Blog entries shouldn’t be schematic, full of repeated words and phrases. The author of the article must strive to surprise the reader and use eloquent writing and good grammar. Use short paragraphs and uncomplicated language, otherwise the reader will be confused and taken out of the immersion.
Writing about things taken directly from personal life are more than welcome, because they allow your words to breathe and feel alive. Don’t recreate artificial accounts if you have no knowledge on the subject – waffling and futile descriptions should also be avoided. Readers don’t like boring articles whereby the blogger is constantly talking nonsense. If you want your article to achieve success you have to constantly remind yourself that you should write for yourself, but edit the text so it attracts the public eye. Write from experience, with love and passion which will seem authentic and intimate.

In order for a blog to be successful you need to instigate an engagement, either between you and the reader or between the readers. You want comments, discussions and debates to overwhelm you blog, and that is usually achieved with certain topics e.g. An controversial advice blog on travelling will do better than a blog encompassing sections of fiction writing.
Keep in mind that direct correspondence with the reader is also important – we should treat all readers as ideal partners for the conversation and create good environments for discussion.

The appearance of the article

The single column of the text does not encourage reading. Text needs to be divided into paragraphs or small chunks, preferably separated from each other. This looks much better and is far easier to read. Don’t be afraid of using bolding, underlining or bullet pointing – these are all features which allow the eye an easy notice and immediate comprehension. All of these elements affect the attractiveness and readability of the blog. Readers also like tables and charts.
Remember that majority of humans like visual representations of information, interesting facts and statistics. These are all very transparent and appealing forms of data representation. For additional effect the text should also be accompanied by graphics, pictures, animations etc.

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