A second-hand domain – how to find the right one?
When it comes to purchasing domains under SEO rules and activities, we’ve already written a blog about it. The article indicated and advised (among many others things), where to search for domains to intercept, and how to analyse them to make sure they’re reliable and functional. Today’s article will be about domains in general, not just those chosen to suit the SEO rules.
Nowadays, buying a second-hand domain is a very popular and favourable solution, because it often turns out that it is impossible to register a site under a new name. This solution also saves money and time, so many companies opt for second-hand domains. But the question remains, how do you find the right second-hand domain and not make a mistake during the purchase? In the end, you don’t want to spend money and then regret your decision afterwards.
Is a second-hand domain free?
If we find the domain we are interested in, it’s worth making sure that it is available. So first of all, we need to check if there is any website existing under it and how this website works. Perhaps it looks outdated and forgotten? If a domain is neglected, forgotten by the owner who is waiting for its expiration, then it’ll be easy to intercept it. And if there is no page under the domain, then it could be a sign that it’s most likely free.
A second-hand domain – its history, link systems, security
We should never buy a cat in a sack, it’s an old saying and it applies fully to purchase of domains. In other words, a domain shouldn’t be even considered without investigating its history. You may often find that the domain used to be a part of a company website with a very poor reputation, or this site was banned for violating Google search terms and conditions. There are many reasons as to why a domain may be neglected. Some reasons are innocent e.g. a company has gone bankrupt, and therefore it’s website was abandoned as a result. But indeed, it’s always to be better safe than sorry, and even though intense activities on an affected website will (probably) remove the negative effects, and the price for such a domain may save you a lot of money, it’s better not to risk it and buy a second-hand domain with a good, or at least neutral history.
In addition to history, we should check links, both incoming and outgoing. Links leading to sites with obscene, vulgar, pornographic or completely unrelated content are a good indication that the domain is completely idle and should be avoided at all costs. Similarly, when it is flooded with spammer links or links from disturbing sources then such domain should also be ignored, it’s no use to waste time on it, even if the domain may seem perfect. It’s also vital to analyse if the domain is not infected. This, along with all other investigating activities can be undertaken by professional SEO agencies.
Second-hand domain – formalities when buying
If the domain has been thoroughly checked and your interest in it has not decreased, the price may then be negotiated with its owner. It may turn out that the domain is already available on the domain exchange, then the matter will become much simpler. However, in a situation when we have to reach a private owner, it is worth finding out what their details are: at least an e-mail address based on the WHOIS database. When contacting the owner of the domain, we shouldn’t use the company’s e-mail address in order not to reveal your professional position or plans of the domain development. We also don’t reveal how much we want to buy a domain for, because then the owner may increase the price. These are simple bartering rules that apply universally – brief personal data, e.g. first and last name, contact information etc. are sufficient enough for the transaction process. You can find such domains on many websites for example expireddomains.net