Building websites – which mistakes should be avoided?
The marketing activities done on the web can be undertaken and intensified only when a website of a given company is created. Thanks to the website, the customer can gain insight on the products/services of the company, make purchases or get contact info to get in touch with the company, either via e-mail correspondence, filling out the contact forms or phoning up. A company website is crucial in this day and age – you can run a blog on it, open an online store, entice customers through social media etc. Building websites is therefore the first and extremely important step when it comes to emergence on the web. And truly it’s the biggest element of the complex process of online website promotion.
Website design should be entrusted to an SEO agency, which will take care of its hosting and online positioning
Website hosting is a rather complex process – it is much easier to position a website that has been prepared for SEO activities right from the start (i.e. since it’s been created) compared to tackling a website that hasn’t been built with SEO rules and does not abide to search engine algorithms. It is therefore a good idea to entrust the construction of websites to the same specialists who will later deal with SEO and promotion of the website. After all, they will know precisely how to prepare a website well enough so that when it comes to launching it online, it’ll be able to gain visitors straight away and won’t be punished by Google. It’s also crucial that the programming specialists that carry out the process of website building are up to date with all most recent Google algorithms and trends, because they change frequently and what was acceptable during website building only 5 years ago is no longer.
Building websites – which mistakes should be avoided so that the site is perceived as attractive to online users and search engine robots?
Take care of the quality of content that is posted on the site
Content marketing has become a leading trend in the sector of internet marketing. Currently, it focuses on valuable, unique content, tailored to the needs of network users. After all the websites are created for them and they’re the ones that are supposed to derive knowledge (and pleasure) from reading articles, blogs or other content located on the websites. Moreover, the descriptions of products should be well prepared and written in a concise language that is appealing and enticing. Formatting of texts also needs to be considered – the use of headings, bolding, fonts, bullet points etc.
Try to determine the main purpose of your business and post it on the home page
The user who arrives at the website should quickly find out what the website has to offer, and what the business as a whole is about. Home-page must be a showcase of the company, so you should briefly cover some of the most important facts and aspects of your company e.g. the services/products/offers etc. You should also make it easy for the user to make contact with the company by displaying the contact form clearly and in line of constant sight e.g. at the bottom of each subpage. The content should be comprehensive, and navigation between subpages quick, efficient and satisfying.
Use sliders appropriately
Appearance of the entire website is also vital during the construction process. There should, in the end be a good balance and consistency between certain elements e.g. graphics and text. Image plays a very important role because it allows the user to make the first impression of the site. But a balance should also be struck – so don’t make the animations overly complicated and don’t overwhelm the user with too many displayed features.
It’s good to have at least one element repeated consistently on every subpage so that the user will memorise your website. The presentation across the subpages should also have a similar scheme. So don’t mish-mash different colours across each single subpage. The service needs to give away an impression of being consistent and organised. The slider which appears right after website is opened should be alluring and attractive. It must attract the user’s attention, because in these first few seconds the visitor will already have made his mind up whether he/she will stay for longer and browse throughout. The sliders repeated across the subpages should be insightful. You can advertise the company as a professional service provider or briefly present an offer informing about new products in the industry.
Limit the pop-ups
Pop-ups are an easy way to pass information to the user, but you should not abuse this form of communication. The pop-ups that emerge abruptly from the side-lines may be distracting, and might cover the content that the user is currently absorbing. They cannot be difficult to close nor resemble ordinary adverts. Otherwise you’ll only annoy the visitors and they may give up the browsing entirely. Permanent distraction of someone’s attention with advertisements and messages are unnecessary, and potentially harmful, yielding negative effects for both sides.
Include the CTA buttons
The construction of websites is not done only so that users will visit the site, familiarise themselves with the subject matter and leave. Nope. The visitors should be active on the site. For example, they should be encouraged to complete the forms, subscribe to the newsletters, make purchases, complete quotations, or reach out for the contact list. The creator of the site should be the driving force behind this encouragement.
It’s often a good idea to put CTA buttons on the webpage to encourage them to do something on the site. Humans are naturally responsive to interactive opportunities to click, find out more, gain insight. CTA buttons make it much easier for the visitor to make a decision whether to make a purchase or send request info, because they immediately redirect the user to the appropriate subpage that reflects their interest.
Take care of mobile users
It’s no secret that in recent years the number of people using the Internet via mobile devices has increased significantly. Times change, and the current generation of smart-phones allows for a faster and more efficient web browsing. So without a doubt, such mobile users should not be overlooked. The website that gets built must be responsive, i.e. adapted and optimised in such way so that it can display the content on the screens of all mobile-like devices. If the owner of the website does not produce such responsiveness, he will lose interest of vital mobile users for whom browsing the website on the smartphone will be extremely onerous. The newly smart-optimised site should have the same essence but different layout, features, attractions etc.
Building websites – summary
Of course, the issues discussed here do not consider all aspects of website creation. These are only the basic guidelines, covering only some of the primary steps. They also highlight some of the most common mistakes that may be performed on a company website and this article focuses on elements that are principally important to the user, i.e. the potential customer of the company. Optimising websites to suit the needs of an internet search engine is yet another matter. However, the two usually overlap, and a user-friendly website will be a website that’s well-seen/received in the eyes of the search engine. So if done correctly it can increase your online visibility without having the need to do extensive SEO work.