Website positioning

Website positioning

SEO Tips
Social media and website positioning   Building and positioning websites, running AdWords campaigns, creating high-quality content and running all sorts of business accounts in social media are just some of the tasks that are performed by SEO and SEM agencies on behalf of various businesses (i.e. their clients). These tasks are carried out by specialists who are qualified in a given field related to business advertising online. Generally, each one of them focuses on their task, although it’s often the case that the final effects result from their cooperation. For example, the graphic designers will need to help of SEO experts who will be able to advise whether the design decisions match the SEO criteria and are suitable for the process of optimisation. These cooperative meshing of ideas and knowledge…
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AdWords responsive ads

AdWords responsive ads

SEO Tips
AdWords responsive ads – the advantages Setting up AdWords campaigns, along with the standard positioning of websites, is one of the most basic services provided by SEO agencies. Google AdWords advertising is a very popular advertising solution that allows your product/service to quickly reach the top of search results. The best solution for a company is, of course, the simultaneous use of AdWords advertising and conducting SEO activities. Both fields have been covered many times on this blog (see here). These days, the most common format is that of AdWords responsive ads - a format introduced by Google back in 2016. What are AdWords responsive ads? Google guarantees that the responsive ads offer more options than traditional forms, but their configuration is actually very simple. Basically, the format was created…
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Search for a product

Search for a product

SEO Tips
How to facilitate the search for a product in an online store? Many factors can determine the success of an online business. When it comes to online stores, both the offered range, prices, speed of delivery, descriptions, photos of products, service quality and the appearance of the website are vital elements. Individual features on the e-shop website must consistently interact with each other, and not only they need to have a nice appearance, they must also fulfil their functions. One of the main such elements is the abovementioned search bar. But what can be done to make the search for a product in an online store run smoothly? Why is the search bar an obligatory element of an online store? Most customers search for products without using a search bar,…
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Online store and the mobile user

Online store and the mobile user

SEO Tips
Online store and the mobile user Online store and the mobile user – the topic of e-stores is discussed fairly frequently on blogs and SEO industry forums. Until recently, it was a frequent practice of mobile users to browse the offer of online stores on smartphones and tablets and finalizing transactions on traditional computing devices, e.g. computers and laptops. So, what’s changed? Nothing much, apart from the fact that most transactions are done directly on mobiles and tablets now. In other words, purchasing things on your phone has become the norm. For some reason we’ve adapted to our smart-devices so much that our trust in the devices has significantly increased. But let’s not speculate any longer and try to analyse the factors which instigated this phenomenon: Firstly, our reliance on…
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Website positioning

Website positioning

SEO Tips
Website positioning – all the business benefits Website positioning and wrong SEO activities are topics that have already been reviewed by us in other articles on this blog. These entries tell us clearly that SEO and positioning are often confused to mean one and the same, but in fact they are both specialisations that incorporate slightly different activities. So when you launch your website on the web, and you’re looking to promote your business online then it’ll be worth for you to consider the employment of specialists and their agency labels. And it’s certainly worth knowing that a well-chosen SEO agency will contribute to a website's high position ranking in a given search engine e.g. Google, and this in turn will provide considerable benefits for the website and its owner.…
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Customers abandoning the basket

Customers abandoning the basket

SEO Tips
Customers abandoning the basket - how to fight this phenomenon?   For sure, every owner of an online store has encountered a situation during which the customer is interested in a purchase of an item, therefore adds the product to the basket, but the transaction is never finalised. However, this phenomenon of purchase-cancelling can be reduced. For example, by ensuring the smooth operation of the transaction process – there are many other solutions to this problem. There’s no denying that the struggle against customers abandoning the basket can affect the increase in sales and profits of many businesses around, so read on to find out how to tackle this negative effect. Abandoning the basket - how to limit or reduce the number of forsaken baskets? Do not hide the actual/true…
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Positioning multilingual websites

Positioning multilingual websites

SEO Tips
How does the process of positioning multilingual websites work? The article regarding positioning of websites and business benefits resulting from the process has already appeared on this blog relatively recently. However, the article does not address a very important topic, which is the process of positioning multilingual websites. More and more multilingual websites are appearing on the web, and this custom is becoming ever more popular, even if companies don’t have any dealings outside of the UK. This is probably due to several factors: Firstly, UK is a multicultural society, therefore applying the language to non-native speakers is a plus. Those that can’t or can barely communicate in English gain extra trust and satisfaction with a company that offers them services in their own language. Secondly, expansion and globalisation of…
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SeoStation – the support for SEO agencies

SeoStation – the support for SEO agencies

SEO Tips
What is SeoStation? SeoStation is a tool created especially for SEO agencies and other individual specialists in the field of hosting. It intends to monitor the work of SEO agencies – in other words, present the effects of website positioning; inform about any changes in the ranking, backlinks and traffic received etc. It’s essentially a tool which outlines all the progress of the work being done on website positioning. In addition, the tool aims to facilitate cooperation with a client. The options of billing and reports have been introduced that can be made available to customers through access to special accounts. That way your customers always gain a direct update on the progress/efforts that have been made in order to raise the positioning of their website. What exact facilitation does…
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Promotional extension

Promotional extension

SEO Tips
Promotional extension – i.e. what's new in Google AdWords? The new functionality of the Google AdWords advertising system has been used by foreign advertisers for quite a while now. Recently, the promotional extension has also been used across various UK AdWords accounts. As with the standard AdWords, the new function intends to support the work of marketers and attract users who are potentially interested in a specific offer. It also allows the user to immediately observe the amount that is discounted for a specific product. Where does the AdWords promotional extension appear? The promotional extension can be displayed both on the screens of mobile/touch-pad devices and traditional computer/laptop desktops. The extension is visible at the bottom of the AdWords text and exposed in such way to attract the attention of…
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Social media platforms

Social media platforms

Other Tips
The most popular social media platforms around the world It’s fairly difficult to imagine functioning in the network without regular participation in social media; nowadays literally everyone is present in one way or another on social media – it’s addictive and a part of our lives. These days if your profile doesn’t exist online in one form or another then you might be called ‘ancient’ or ‘unfashionable’ by the younger generations to whom a public online profile is a norm, a standard! And social medias aren’t just used by individual users, but also by various companies, the large and the small ones. In fact social media somewhat replaces normal human relations; after all, many prefer to communicate via written means rather than face-to-face or over-the-phone chat. It’s easier, pleasant and…
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