Social media platforms

Social media platforms

Other Tips
The most popular social media platforms around the world It’s fairly difficult to imagine functioning in the network without regular participation in social media; nowadays literally everyone is present in one way or another on social media – it’s addictive and a part of our lives. These days if your profile doesn’t exist online in one form or another then you might be called ‘ancient’ or ‘unfashionable’ by the younger generations to whom a public online profile is a norm, a standard! And social medias aren’t just used by individual users, but also by various companies, the large and the small ones. In fact social media somewhat replaces normal human relations; after all, many prefer to communicate via written means rather than face-to-face or over-the-phone chat. It’s easier, pleasant and…
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Cannibalisation of keywords

Cannibalisation of keywords

SEO Tips
What is a cannibalisation of keywords and why should we avoid it? Cannibalisation of keywords can make it difficult for a website to reach higher positions in search engine rankings. This phenomenon (although unfortunately quite frequent), does not yield positive associations for the employees who work in the Internet marketing industry or even common people (likely because the strange jargon ‘cannibalisation’). What things are referred to as ‘cannibalised keywords’? In the simplest terms, cannibalisation of keywords refers to a situation during which several subpages of the main website are positioned under the same key phrase. But positioning multiple subpages under identical keywords leads to a situation during which search engine robots are confused about which subpage is more important and some are prioritised over others. This means that none of…
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Position a website – how much it cost?

Position a website – how much it cost?

SEO Tips
How much does it cost to position a website? There are countless articles existing on the web regarding the positioning of websites. The Google ranking factors and ‘ways to quickly position the site’ are written by both experienced SEO specialists and those who want to share simple shortcuts (i.e. Black Hat SEO). We should strongly omit illegal practices and avoid all shortcuts. Let's focus on the traditional positioning of the site, which can be a time-consuming, yet satisfying/gratifying process, with permanent effects. But customers interested in working with a trusted SEO agency always ask the basic question - how much does the website positioning cost? How much does it cost to position? - the answer is not universal It much depends on the nature of the site that is being…
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The quality of content on a website

The quality of content on a website

SEO Tips
The quality of content on a website - how does Google evaluate the value of texts?   With the growing importance of content marketing comes the quality of content i.e. entries that are being regularly posted on websites. The owners of online services should be able to meet the needs and expectations of internet users and supply them with invaluable, useful texts that are informative and coherent. They should never be written in a cursory manner, nor should they be obvious and dull because that may frustrate the reader who dedicates his/her time to read through an entry. Rather, good quality content should be able to teach something new and always provide intelligible info. Unfortunately, more and more often we observe poor writing online and frequent copying/reproduction of articles or…
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Product photography

Product photography

Other Tips
Product photography - images located in the online store   Online stores are often governed by their own laws. The competition online (regardless of the industry), is growing rapidly, so there is never a shortage of ideas on how new customers should be attracted. In order to provide competitive service/s however, not only your prices, but also the quality of service/products that vital. Though in order to sell them efficiently and successfully, even that may not be enough. So, a good description and quality photos are crucial – they will highlight your products/services from all perspectives and hopefully boost the chances of their sale. But the question remains, what actually makes an image decent in the online store, what are the boundaries/expectations and how is the product photography developing? Photos…
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A company profile on Facebook

A company profile on Facebook

Socialmedia
A company profile on Facebook and its security Although not everyone is aware of this, we are not completely anonymous on the web. But is our data safe? Personal data that we use to register on forums, on social medias or on bank websites should be safe (at least in most cases). The owners of these websites take a lot of care to bestow us with this safety. Some are often legally obliged to make sure your data is protected. But in spite of this we should take a few precautions ourselves. Firstly, logins and passwords must be well guarded. This applies not only to private users but also to companies – especially to companies! After all, its often the case that access to a fanpage is permitted to too…
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The readability of the blog

The readability of the blog

SEO Tips
What can affect the readability of the blog? There is no doubt that blogging helps to increase the sales of the company, and appearance of the entries either on the main website or any other subpage is very beneficial. But running a blog also comes with a number of other business-related advantages. To find out more keep reading, as it’s all explored further in this article. The question remains: what should we do to increase the number of blog readers and boost their interest? Also, what affects the readability of the blog? Why should you create blogs? Blogs are created for various reasons. Some treat them as a form of pleasure-writing i.e. like a diary or journal. Others treat blogs as a place to help them develop their passions and…
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A second-hand domain

A second-hand domain

SEO Tips
A second-hand domain - how to find the right one?   When it comes to purchasing domains under SEO rules and activities, we’ve already written a blog about it. The article indicated and advised (among many others things), where to search for domains to intercept, and how to analyse them to make sure they’re reliable and functional. Today's article will be about domains in general, not just those chosen to suit the SEO rules. Nowadays, buying a second-hand domain is a very popular and favourable solution, because it often turns out that it is impossible to register a site under a new name. This solution also saves money and time, so many companies opt for second-hand domains. But the question remains, how do you find the right second-hand domain and…
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Building websites

Building websites

SEO Tips
Building websites - which mistakes should be avoided? The marketing activities done on the web can be undertaken and intensified only when a website of a given company is created. Thanks to the website, the customer can gain insight on the products/services of the company, make purchases or get contact info to get in touch with the company, either via e-mail correspondence, filling out the contact forms or phoning up. A company website is crucial in this day and age - you can run a blog on it, open an online store, entice customers through social media etc. Building websites is therefore the first and extremely important step when it comes to emergence on the web. And truly it’s the biggest element of the complex process of online website promotion.…
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Bumper Ads

Bumper Ads

SEO Tips
Bumper Ads as a form of advertising Video ads are very popular on the Internet, especially on YouTube - although they are also found in other places across the web. Most commonly the advertisement is placed at the beginning of a short movie/video recorded by an online vlogger for example, who uses the YouTube platform as means of conveying his videos. But it may also be the case that the ad appears in the middle of the video, interrupting the displayed film. Of course, the user can skip the ad after five seconds if the ad length passes that limit. In the case of Bumper Ads, this is not possible, which is understandable, given that the video in this form takes only six seconds to play. What characterizes Bumper Ads?…
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